Adeel Khalid Bajwa

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Adeel Khalid Bajwa

Welcome to my online portfolio

A graduate of Lahore School of Economics with a double major in Marketing & Finance, I believe in constant learning, growth and progress. Owing to this, just recently I began learning HTML and CSS, the fruitful result of which is this portfolio - yes, I've coded this site myself though until recently I had zero knowledge about computer science. I play sports to keep myself physically fit, and travel to explore and contemplate about my miniscule existence.

During my bachelor's degree, I strived to grow my self-motivational skills by interning at some well-known MNCs in Pakistan. Upon its completion, I began working at Shopistan, which was a complete journey in itself - don't worry, you'll find the details below.

Academic Career

Bachelor of Business Administration (Honors) with Double Majors in Finance and Marketing (CGPA: 3.53/4)
Bachelor's Thesis: The Role of Website Quality in Determining Customers' Repurchase Intention in Online Shopping

GCE Advanced Level
Business Subjects (Mathematics, Business Studies, Economics and Urdu)

Secondary School Certificate (Matriculation)
Science Subjects

Professional Career

Shopistan Private Limited

Jun, 2016 - Present

Project and Product Delivery Manager

Responsible for working within the technical division to manage the delivery of a range of projects and engage with stakeholders both internal and external. Following is a list of things that I'm responsible for:
- To establish and maintain effective working relationships with all stakeholders
- To ensure that client requirements are produced to standard in a timely manner
- To be responsible for the project administration and the production of project documentation (project plans etc.)
- To monitor and manage the project process and track progress against milestones, deadlines and budget. Report on these items to key stakeholders
- To anticipate, manage and resolve issues and act as the point of contact for the project
Below is a list of some of the projects that I have managed:

Shopistan Private Limited

Nov, 2015 - May, 2016

Team Lead, Social Media Marketing

Responsible for managing the Social Media Team at Shopistan Private Limited. Worked on different platforms that include Facebook, Pinterest, Instagram and Twitter. It included planning and managing strategies, executing different integrated campaigns, and co-ordinating brand communication. Additionally, I was also responsible for the digital launch of, a new online marketplace in Pakistan. Listed below are some of the brands that were managed by my team and I:

Shopistan Private Limited

Jun, 2014 - Oct, 2015

Digital Media Strategist

Responsible for managing, planning and executing social media strategies for different brands, managing their social media accounts on various social networks and reporting to those companies as the primary point of contact. Some of the brands that were managed by me are listed below:

Engro Foods Limited

Jun, 2013 - Aug, 2013

Intern, Sales Department

Responsible for conducting a research on the differences between UHT, Pasteurized and loose milk. Also explored the reasons why people prefer a particular category over the other and how such factors can help the company in the future. (Rocket Internet)

Apr, 2013 - Jun, 2013

Intern, Product Management Department

Responsible for writing articles, uploading listings of orders and keeping record of various products.

Voluntary Worker

Volunteered to work on the "Access to Safe Drinking Water (ASDW)" project financed by Deutsche Bank. Helped in raising awareness for the nutritional importance of clean drinking water and its responsible usage and management, on-ground management of approximately 800 people, and sharing relevant information with the community to make informed choices regarding health, hygiene and sanitation.

The Coca-Cola Company

Jul, 2012 - Sept, 2012

Intern, Sales Department

Worked on the "Route to Market" project where I was reporting to the regional sales manager (RSM). As a project requirement, I was working with cross-functional teams and highlighted issues related to order management, sales, employee motivation and salesman-retailer relationship, and submitted a detailed report listing recommendations to solve these problems.


  • Hypertext Markup Language

  • Cascading Style Sheets

  • Project Management

  • Microsoft Word

  • Microsoft PowerPoint

  • Microsoft Excel

  • Marketing

  • English - Urdu - Punjabi